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Thursday, September 21, 2023

The Basics of Technical SEO: What You Need to Know

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Search engine optimization (SEO) can be broken down into two main buckets: on-page (or technical) SEO and off-page SEO. On-page SEO is the practice of optimizing individual pages in order to rank higher and earn more organic traffic from search engines. Technical SEO is the backbone of on-page SEO, and it is the practice of optimizing the architecture of your website to ensure search engine crawlers can easily access your content and pages. It takes into account the infrastructure, site structure, and other technical considerations that can impact how search engines crawl and understand your website.

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For this blog post, we will be focusing on technical SEO, and discussing the basics of what you need to know to get started. We’ll explain what technical SEO is, how it impacts your website, and some of the key elements of technical SEO that you should be aware of. Additionally, we’ll provide some tips on how to audit your website to ensure it’s properly optimized and

Understanding how search engine algorithms work

One of the most important aspects of technical SEO is understanding how search engine algorithms work. Algorithms are the brain of the search engine – they are responsible for collecting, analyzing, and interpreting data from the web and ranking it according to relevance and other criteria. Different search engines use different algorithms, so it’s important to understand how they work and how they may be affecting your website. By understanding the basics of how search engine algorithms work, you can make sure your website is optimized to meet the needs of these algorithms and rank as highly as possible.

Optimizing titles, headings, and content

Optimizing titles, headings, and content is a key component of technical SEO. Titles should be descriptive and concise, making sure to avoid keyword stuffing. Similarly, headings should also be descriptive and serve as a navigation tool for readers. Content should be well-written, optimized for search engines, and relevant to the page topic. Additionally, images and videos should be optimized to ensure they do not slow down the page’s loading speed. Following these basic best practices can help maximize your SEO efforts and ensure you are getting the most out of your content.

Link building techniques

Link building is one of the most important aspects of technical SEO. It’s the process of acquiring links from other websites to your own website in order to increase your domain authority and search engine ranking. There are many different link building techniques, including content marketing, guest blogging, directory submissions, broken link building, and link exchanges. It’s important to be careful when selecting link sources, as the quality of the links matters far more than the quantity. You should also keep an eye on the anchor text used for your links, as this can have a huge impact on your SEO rankings.

Utilizing keywords

Keywords are the backbone of any SEO strategy. When it comes to optimizing a website, you need to understand what keywords are and how to use them effectively. A keyword is a word or phrase that people enter into search engines like Google. They are used to find what they’re looking for. By including keywords in your content and metadata, you can make your website more visible in search engine results. As a result, your website can receive more organic traffic from search engine users. Utilizing keywords in the right way can be the difference between your website being seen or being buried in search engine results.

Creating an XML sitemap

XML sitemaps are an essential part of technical SEO. They provide a list of your website’s pages to search engines, informing them of the structure of your website and allowing them to more effectively crawl and index your site. Creating an XML sitemap is relatively easy, but it’s important to make sure that you include all of your important pages and that the sitemap is frequently updated. Additionally, you should submit your sitemap to Google Search Console so that it can be found and indexed quickly.

In conclusion, technical SEO is a complex process with many elements that need to be addressed in order to ensure your website is optimized for search engine success. While it may seem daunting at first, understanding the basics and staying on top of current trends and best practices will help you remain successful in this ever-changing landscape. Technical SEO is a great way to ensure that your website is properly structured and easily accessible to search engines, and ultimately will help you rank higher in search engine results pages.

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